What is the best skin care routine for men?

As the founder of &SOM Skin, I’ve had countless conversations with men about their skincare concerns and the challenges they face in figuring out the “right” routine. Many men want to take care of their skin but feel overwhelmed by the number of products and advice out there. I get it—skincare doesn’t have to be complicated to be effective. If this sounds like you, we've created a Free Quiz to help you find the best products for you!

Here’s my take on the best skincare routine for men, based on my journey of building a brand that simplifies skincare without compromising on results.

Step 1: Cleanse (Morning and Evening)

The foundation of any good skincare routine is a proper cleanse. Throughout the day, your skin accumulates dirt, oil, and pollutants, and skipping this step can lead to clogged pores and breakouts. A good cleanser should remove impurities without leaving your skin feeling stripped or dry.

At &SOM Skin, our natural facial cleanser works seamlessly for men’s skin. It’ll clean deeply without irritation.

Pro Tip: Use lukewarm water to cleanse—hot water can strip away natural oils, leaving your skin dehydrated.

Step 2: Hydrate and Protect (Every Morning)

Moisturizing is non-negotiable. After cleansing, apply a lightweight moisturizer to keep your skin hydrated and balanced. If you’re stepping out, make sure your moisturizer has SPF or layer on a sunscreen to protect your skin from harmful UV rays—even on cloudy days.

At &SOM Skin, we’re working on a 100% natural SPF that’ll provide effective sun protection without harsh chemicals. Stay tuned for its release.

Pro Tip: Don’t forget your neck and ears when applying sunscreen—these areas are often overlooked but just as exposed.

Step 3: Repair and Rejuvenate (Every Night)

Your skin repairs itself while you sleep, making nighttime the perfect opportunity to use a product that targets specific concerns. Whether you’re dealing with fine lines, dullness, or uneven skin tone, a high-quality serum can make a significant difference.

Our Anti-Aging Serum is packed with powerful natural ingredients to brighten, firm, and reduce wrinkles. It’s lightweight and absorbs quickly, so you won’t feel greasy before bed.

Pro Tip: Apply your serum before your moisturizer to maximize absorption.

Step 4: Targeted Treatments (As Needed)

If you have specific concerns like dark circles, puffiness, or redness, targeted treatments like an eye cream can work wonders. Our upcoming eye cream is designed specifically for men, focusing on reducing puffiness and brightening the under-eye area.

Keep It Simple and Consistent

The key to a successful skincare routine isn’t about using a dozen products; it’s about consistency. Start with the basics—cleanse, hydrate, and protect—and build from there as you identify your skin’s needs. Skincare is an investment in your confidence and health, and it doesn’t have to feel like a chore.

If you’re unsure where to start, take our free skin quiz check out our range of products at &SOM Skin. We’ve made it our mission to create skincare solutions that are effective, natural, and tailored to men’s unique needs. Your skin deserves the best, and we’re here to help you every step of the way.

Here’s to healthier, better-looking skin—made simple.