You’ve Just Hit 30, and Your Skin’s on Snooze Mode — Now What?

Written by Danny, Founder of &SOM Skin

Alright lads, let’s cut to the chase.

If you’re reading this, you’ve either:

1. Just turned 30 and caught a glimpse of yourself in the mirror wondering “When did I start looking this tired?”

2. Or your missus, mate, or mum has told you to sort your face out.

Either way, welcome to the world of skincare — where looking after yourself doesn’t mean you’ve turned soft. It just means you’ve clocked on and fif you've ever used the words, my body is a temple, its time to prove that and listen to the advice im about to give.

I started &SOM Skin because I had a bad reaction to something I slapped on my face, went down a rabbit hole of ingredient research, and realised: most of the stuff we’re using is trash. So I binned it all and made my own.

Here’s what I’d recommend if you’re just starting out in your 30s and want to keep the face fresh, tight, and not looking like a tired pub carpet.

Step 1: A Proper Cleanser (Not Shower Gel, You Filthy Animal)

You need something that cleans your face without stripping all the natural oils. The reason why is because the body freaks out when the skin drys out, you then produce more oil which then over compensates leading to oilier skin.
Look for a natural cleanser that removes the daily dirt build up, unclogs your pores, and leaves your skin feeling fresh not tight or squeaky.

💡 Coming soon: our natural cleanser at &SOM Skin — built for men, not made in a lab that smells like flowers and regret.

Step 2: Exfoliate — But Don’t Rub Your Face Off

Dead skin cells. Oil. Dirt. Pollution.
It all builds up and sits on your face, which stops any product you're about to apply from really penetrating the skin which is why this step is so essential.

Use a face scrub 2-5x a week to clear out the muck and help your skin breathe again. Ours has activated charcoal and natural oils — proper stuff that doesn’t leave you looking red and raw but if you use others, tread carefully because if its too invasive or has 

🧽 Try: &SOM Skin’s Active Charcoal Face Scrub
(Yes, I made it. Yes, I use it. No, you don’t need to thank me.)

Step 3: A Serum — Because Prevention Is Better Than Cure

This is where the magic happens. Think of it like the gym for your face.
A good anti-aging serum is full of active ingredients that target fine lines, dark spots, dullness, and general “I’ve been burning the candle at both ends” energy. Most men think moisturizers are a all in one but they only hydrate the skin where as a serum acts as a repair, like fixing any unwanted damage.

Our serum has Hydroxytyrosol (from olives, not test tubes) and Caffeine to wake your face up faster than a double espresso.

🧴 Use it morning and night. Don’t be lazy.

Step 4: Moisturiser — AKA, Your Skin’s Bodyguard

If you’re not using moisturiser, your skin is probably dry, flaky, or producing too much oil to compensate. Its really an essential part of your routine because not only does it hydrate and nourish, it protects.

A solid natural moisturiser hydrates, protects, and helps your skin recover from the madness of modern life — sun, stress, screens, and city air.

💧 Look for: Omega 6 & 9, Vitamin C & E, CoQ10 — all of which are packed into our Ultimate Moisturiser.

Step 5 (Optional, but Smart): Sunscreen

You want to age well? Use SPF. but you've got to use the right SPF otherwise you maybe doing more damage than good.

This is the one I'm currently using but we are developing a natural mineral SPF so if you'd like to be the first to try it, join our waiting list!

Final Word from Me

Skincare isn’t about being pretty — it’s about caring about the health of the largest organ on your body.
Your 30s are when your skin starts to show what your 20s did to it. The earlier you get on top of it, the better you’ll look at 40.

And trust me — once your skin looks good, you’ll feel better. More confident, more on point, more like the bloke you know you are inside.

So start with the basics:

• Cleanse

• Scrub

• Serum

• Moisturiser
  (And chuck in SPF if you’re feeling grown-up.)

That’s your starter pack. No fluff. No filler. Just real skincare — built by a bloke who’s been through it.

Catch you in the next one — or if you prefer a bit of banter with your education, the vlog’s coming too.

— Danny
Founder, &SOM Skin
“What you see is what you get… and now what you’ll get is better skin.”